Cara Sukses ? ini tips dari bos wardah

Jakarta, Attaawun.com – Wardah merupakan salah satu merek kosmetik kenamaan di Indonesia. Di balik kesuksesan Wardah ada nama Nurhayati Subakat yang membangun PT Paragon Technology and Innovation sejak 1985.

Saat ini Wardah menguasai 30% pasar kosmetik lokal dengan total karyawan lebih dari 10.000 karyawan serta pabrik seluas 20 hektar. Dengan 33 tahun membangun bisnis hingga sukses, Nurhayati Subakat berbagi pengalamannya. Berikut rumusan sukses dari bos Wardah.

 

1. Product

Menciptakan produk yang dibutuhkan masyarakat dan berinovasi.

 

2. Pricing

Menekan harga agar tetap terjangkau untuk semua kalangan.

 

3. Positioning

Posisikan produk sesuai target bisnis.Wardah memposisikan diri sebagai produk kosmetik halal.

 

4. Promotion

Lakukan variasi promosi seperti bekerjasama dengan selebriti dan influencer.

 

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